Game-Changer On and Off the Court

Fred Whitfield from the Charlotte Hornets

He’s been a player, a coach, an agent and now runs an NBA team alongside basketball legend Michael Jordan, but that doesn’t keep Charlotte Hornets President Fred Whitfield from getting back on the court himself every summer and coaching kids from the community at his annual basketball camp. He says giving back to the community is a big part of the Hornets brand — a brand he has led the way in reviving.